11. Contrasting Elements


Contrast not only deals with graphic elements such as color and scale, but also substrate, ambient light, backlighting, reflection, texture, angle, translucency, movement, time, and interaction—just to name a few. So, if someone says, “Make the logo bigger,” your solution could be to make it red, or make everything else gray, or put a tint behind everything else. Making a logo bigger is certainly one way to heighten the contrast between it and its surroundings, but it’s only one of many ways to do so.

Contributors

Space 47
joe miller’s company
Joe Miller
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