16. Cultural Symbols
We live in a world of complex symbology, where symbols with deep cultural roots are modified, editorialized, and juxtaposed to create ever-new meaning. Graphic designers often serve as interpreters (or reinterpreters) of cultural symbols through graphic identities. Symbol languages from the worlds of technology, law, gaming, sports, or elsewhere might layer meaning onto a brand by way of a graphic identity that builds upon a symbol from one of these subcultures.