17. Symbol Vocabularies


Many identity programs integrate a system of symbols, drawing on the graphic identity as a foundation or touchstone for a symbol vocabulary. Provided you use them consistently, your symbol vocabulary will become familiar to your audience and immediate recall will increase. A collection of consistently applied symbols can create a unique, recognizable graphic language for a brand.

Contributors

KitchenAid Icons
Thesis
Brian Edlefson, Mark Cook, Amy Cross
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