19. Monograms and Word Marks

Monograms and word marks rely on words rather than pictures to represent an organization graphically, although lots of typographic games blur this line. When the goal is a mark that’s clear and straight-forward, type may be best. For most organizations, word marks or monograms don’t ask the viewer to interpret much. In a world that’s rapidly filling up with symbols (Don't believe it? Check out your computer desktop), a word mark can look very clean, professional, and classic.


Nobili Pasticceria
Mauro Pastore, Masa Magnoni, Alessandro Floridia, Laura Mangano
House of Cards
Domenic Lippa
George at ASDA
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