19. Monograms and Word Marks
Monograms and word marks rely on words rather than pictures to represent an organization graphically, although lots of typographic games blur this line. When the goal is a mark that’s clear and straight-forward, type may be best. For most organizations, word marks or monograms don’t ask the viewer to interpret much. In a world that’s rapidly filling up with symbols (Don't believe it? Check out your computer desktop), a word mark can look very clean, professional, and classic.