23. Editorial Style

Just as a graphic identity sets a visual tone for identity programs, names and taglines set the tone for the program’s editorial style. Successful identity programs use a consistent editorial style that addresses their intended audience and remains cognizant of their brand positioning. Details strengthen identity programs, but programs too often fail to define and pursue an appropriate editorial style across all program literature. 


Senate Square
The O Group
Jason B. Cohen, J. Kenneth Rothermich, Miriam Weiskind, 
Tal Gendelman, Alex Ammar, 
Jeff Wolfram, Moment Factory 
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