24. Voice


An organization’s name, tagline, and editorial style add up to an important reflection of its brand identity—its voice. As these elements are being developed, consider how the words would sound in the mouth of a brand spokesperson. It’s an easy way to personalize the brand voice, and whether or not they use a spokesperson, successful brands have an acute awareness of their voice.

Contributors

The Co-operative
Harry Pearce
Read more at Peopledesign.com