27. Brand Stories


From religious parables to folk songs to business case studies, stories serve as a primary vehicle for communicating complex ideas in a clear, easily digestible way. Modern-day brands are promises, and every promise naturally sets a plot in motion: Will the promise be kept or broken? Companies with memorable brands not only craft stories that are worth telling, they also live out the morals of their brand stories every day.

Contributors

Atelier LaDurance
Boy Bastiaens
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