31. Logo Flexibility

Inspired by the clever use of variation by media companies such as the music video network MTV, more and more organizations want to change things up with their graphic identities. Logos can be flexible as long as the message is consistent—and consistently recognizable to its intended audience. A wide spectrum of attributes spans the chasm between boredom and chaos. Somewhere in the middle is where you might find “good design.” Don’t underestimate the risks at either extreme.


Kapulica Studio
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