4. Color Choices

Color brings such an immediate emotional quality to a mark—it can tempt designers into jumping ahead and designing with a particular color in mind. Because most graphic identities face color limitations depending on the application, you’ll need to ensure that a mark will work in several different colors. And because colors are often influenced by trends, what feels contemporary today may look dated tomorrow. That said, a color treatment can make or break a graphic identity. Color choices that are too dated, illegible, unsophisticated, etc., can drag down even the most wonderfully drawn mark.

Follow Brand Identity Essentials's board Color Choices on Pinterest.

Read more at Peopledesign.com