40. Idea Generation
Trying to define the logo design process is a little like trying to answer the question, “How long does it take to come up with a good idea?” While the timeline can be unpredictable, good designers learn to trust the creative process. Generating a lot of ideas throughout the process can be a good way to arrive at a great solution, but volume does not guarantee quality. Developing a good set of filters for editing your ideas is an essential step for creating an effective graphic identity.