59. Standards of Hierarchy


Strong programs are often about standardized treatments. Making two or more marks work together in a program often requires rules for maintaining the hierarchy of the relationships. These marks are almost never equal. One mark usually leads, and the others represent ingredient brands or product brands that are subordinate. Once the hierarchy standard has been defined, then determine the program pattern. 

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Richard Boynton, Scott Thares

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Chris Robb, Mark Unger, Gordon Weller, Forest Young, Randall Morris, Renda Morton, Pedro Gomez, Steven Marshall
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