60. Managing Multiple Brands


The question of how multiple brand identities might peacefully coexist only recently became an issue. Today, companies create logos for things that may or may not even warrant their own identity. The first choice is whether or not a company needs multiple brands. A good rule of thumb: Don’t build another brand until you have to. More brands mean more money. 

Contributors

Peopledesign
Read more at Peopledesign.com