64. Logo Specs

Once you’ve arrived at a perfect drawing or configuration for your graphic identity, take the time to write it down. Documenting the origin and development of a graphic identity challenges designers to work out what’s been going on in their heads. Quite often, this process also leads to refinements that improve the mark. Documenting a graphic identity this way also allows you to share a record of your decision-making process—and the wisdom behind it.


Indiana University
Jack Jacobi, Kevin Krueger, 
Dave Mason, Jeremy Smith
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