67. Logos Lifecycles


Times change. People change. And the identities of some organizations—although not all—change right along with them. When developing a graphic identity, consider the lifecycle of the mark. Don’t let it paralyze decision making or push you toward solutions that may prove to be too conservative, but ask: Is this a mark the client could live with for the next fifty years?

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Contributors

X-Rite
Smokey Bones
Chris Robb, Mark Unger, Kevin Taylor, Gordon Weller, Kevin Harre
 
Pfizer
Howard Belk, Sven Seger, Young Kim, Johnny Lim, Monica Chai, 
Quae Luong, David McCanless
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