70. Dueling Logos
Fifty years ago, when discussions about graphic design found their way into corporate boardrooms, the idea of creating a unique, graphic representation of a company and what it stands for was new. Today’s consumers face a tidal wave of brands, with thousands of logos washing over us every day. If you’re looking to upgrade a graphic identity for a company, do something different that will be uniquely appealing to your audience. It sounds obvious, but too often firms follow the competition, rather than their customers.