70. Dueling Logos


Fifty years ago, when discussions about graphic design found their way into corporate boardrooms, the idea of creating a unique, graphic representation of a company and what it stands for was new. Today’s consumers face a tidal wave of brands, with thousands of logos washing over us every day. If you’re looking to upgrade a graphic identity for a company, do something different that will be uniquely appealing to your audience. It sounds obvious, but too often firms follow the competition, rather than their customers. 

Contributors

Joe Coffee
Mike Gorman, Karin Lannon
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