73. Timelessness

With more marks than ever vying for attention, freshness can be one way to slice through the noise. But freshness is different than originality. 
Some of the most effective graphic identities rely more on a sense of enduring quality than on originality per se. Cuisipro employs a classic modern style that looks like it could have been designed in 1960—and we mean that as a compliment.


Nigel Smith, Alison Hahn
Read more at Peopledesign.com