75. The Human Element


Some of today’s most successful brands capitalize on human emotion. The organizations behind these brands focus not only on achieving business goals, but also on meeting human needs. Expressing a a brand’s humanity thorough a sense of playfulness can help a brand identity find an original approach. Originality inspires designers. We like to think that it inspires companies, too.

Contributors

Fujiya
Scott Thares, Richard Boynton
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