77. Fun with Programs

Even if your graphic identity has good reason not to attempt to be funny, there may be plenty of room for wit in the program design. Programs are all about context. Given the right time and place, humor can be a strong ally. Programs often have the luxury of being transitory, so they can employ humor without cracking the bedrock of the brand standards.


Bogdan Dumitrache, Cristian Petre, Delia Zahareanu
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