78. Funny Brands


A key driver guiding whether or not to inject some humor into a graphic identity is whether or not the brand identity has a sense of humor. Not all organizations should try to pull off a wacky logo. On the other hand, a little humor may be a way to help a brand stand out. In addition to providing simple entertainment, wit can have a humanizing effect on a brand.

Contributors

The Mob Museum

Wall-to-Wall Studios

James Nesbitt, Larkin Werner, Bernard Uy, Doug Dean, 
Terrence McClusky

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