82. The Truth Comes Out
Some graphic identities just seem to ring true. Organizations that are truthful in their business positioning and authentic in their brand pursuits neither undersell nor oversell the products and services they offer. For these organizations, a logo is more than a decoration. It’s their flag, their company crest, their reason for getting out of bed in the morning. The rewards greatly outweigh the inherent challenges when designing graphic identities for these organizations.