86. Program Confidence
While a strategically focused organization might consider changing only its graphic identity once in a generation, programs may need to be refreshed after a three-year business cycle. Strong identity programs allow for a good balance between ordered consistency and opportunistic variation. Confident decision makers who are willing to commit to certain brand ideals see application standards not as a limitation, but as a reflection of their commitment.
ContributorsOpera Grand Rapids
Square One Design
Lisa Dingman, Mike Gorman, Yolanda Gonzales, Sarah Mieras