86. Program Confidence

While a strategically focused organization might consider changing only its graphic identity once in a generation, programs may need to be refreshed after a three-year business cycle. Strong identity programs allow for a good balance between ordered consistency and opportunistic variation. Confident decision makers who are willing to commit to certain brand ideals see application standards not as a limitation, but as a reflection of their commitment.


Opera Grand Rapids
Square One Design
Lisa Dingman, Mike Gorman, Yolanda Gonzales, Sarah Mieras
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