87. Decisive Brands


In many ways, brands are like people. People whose actions are consistent build a strong identity. They become known by the reliability of their actions— their commitments. Brands are built or torn down based on their willingness to commit and their ability to follow through.

Contributors

Matter
Pentagram
William Russell, Sarah Adams, Tiziana Falchi, Ali Tabrizi, Dave Perry
Read more at Peopledesign.com