89. Customer Immersion


Marketing and communications strategies inform the tactics that make up most identity programs. As designers develop program components, the right mix of media, products, services, and information works together to meet the needs of this audience and help them achieve their goals. Immersing the audience in an identity program requires sound planning and perseverance.

Contributors

New Museum
Wolff Olins
Jordan Crane, Jin Lee, Droga5, Lily Williams, Beth Kovalsky, Kris Pelletier, Brian Boylan, Susie Ivelich, Melissa Bamber, Erin Nolan
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