9. A Sense of Place
Like colors on an artist’s palette, program elements in a physical space mix together to paint a cohesive picture. This introduces an important opportunity for creating a compelling brand experience. Think about how materials, color, and space come together to deliver different customer experiences at a Starbucks store as opposed to Victoria’s Secret or Costco. How big is the front door? What color are the walls? How low is the ceiling? Good brand identities express a sense of place.
Mirko Ilic Corp