91. Do Your Homework

Before you begin designing a logo, do your homework. Some initial research can save time, and it might just be the creative spark you need to create
a powerful graphic identity. For starters, get to know the company—
its current strategy and any past graphic identities that had been
developed previously.

Contributors

ServiceSource Workshop
C2
Erik Cox, Greg Galle, John Bielenberg
Read more at Peopledesign.com