97. A Good Idea
Where does a good idea come from? As unsexy as it might sound, many of the best ideas for graphic identities come directly from a business plan, drawing inspiration from constraints and the target audience. But clearly, the world’s best graphic identities also draw upon other unseen inspirations. Designers should look for non-project ways of being inspired and renewed. It’s not only good for mental health but also for professional development.
ContributorsProof Wine Marketing
Alphabet Arm Design
Aaron Belyea, Ryan Frease