97. A Good Idea

 

Where does a good idea come from? As unsexy as it might sound, many of the best ideas for graphic identities come directly from a business plan, drawing inspiration from constraints and the target audience. But clearly, the world’s best graphic identities also draw upon other unseen inspirations. Designers should look for non-project ways of being inspired and renewed. It’s not only good for mental health but also for professional development.  

Contributors

Proof Wine Marketing
Alphabet Arm Design
Aaron Belyea, Ryan Frease
Read more at Peopledesign.com