98. Contextual Inspiration
Designers see firsthand the places where their identities are going to be applied. If you’re designing a program for a grocery store, go to the store. Go a competitor’s store—better yet, go to several competitors’ stores. What’s going on in these stores? How are people interacting with other brands? What works? What doesn’t? Look for patterns. Inspired solutions often reveal themselves when you take the time to understand the context.
Subplot Design Inc.
Matthew Clark, Roy White, Jeff Lewis, Lana Porter Group, Clinton Hussey, Raeff Miles, Total Graphics, Rayment Collins, Rhino Print Solutions