99. 99% Perspiration

Customers increasingly look for brands that inspire them. Building a brand that delivers inspiration is hard work. The challenge lies first in determining what the customer values— which may or may not be something that can be reflected directly through a product or service. If it can, the trick becomes determining the best course of action for living up to the promise.


Dove Exhibit
Brian Collins, Leigh Okies, Satian Pengsathapon, David Israel
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