13. Logo Shapes

Many logos strive for a sense of balance or simplicity by employing a circle or square as its primary external shape. Like word marks that are recognized before they are read, the overall shape of a logo becomes a recognizable identifier for a brand.


Sandy Leong
The O Group
Jason B. Cohen, J. Kenneth Rothermich

Evenson Design Group (EDG)
Evenson Design Group
Stan Evenson, Mark Sojka, Dallas Duncan, Tim Moraitis

TOKY Branding + Design
Eric Thoelke, Jamie Banks-George
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