14. Shape Patterns

It can be very effective to borrow shapes from a graphic identity to create program elements. Shapes that echo the logo (squares for a squareish logo, circles for a circular logo, etc.) can be used to create pattern or texture. These elements not only are useful in making the look of the program more cohesive, but they also can help make the graphic identity more meaningful and memorable.


La Fonda del Sol
Mirko Ilic Corp
Mirko Ilic, Jee-eun Lee
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