36. My Brand

As personalization moves from luxury to expectation, it will no longer serve as a brand differentiator. Whether personalization plays a prominent or secondary role is a strategic choice made by brand managers. One thing is certain: Consumers like personalization and they’re not giving it back. One-size-fits-all solutions will no longer hold up for brands looking to take the lead in their respective industries.


Jones Soda
Pamela Lee, Dave Mason, 
Victor John Penner 
Read more at Peopledesign.com