50. Popular Culture

Since identity programs change with some frequency, they can reflect popular culture more easily than graphic identities. It’s generally not a good idea to change either one too frequently, but refreshed graphics, colors, and other program elements can keep an identity program relevant. Allowing a program the flexibility to react to seasonal or market trends starts with a clear understanding of what remains constant about the organization’s brand identity.


Tenth Church
Read more at Peopledesign.com