54. Walk the Talk

Brand identity taps into what an organization does, how it behaves, or who it is—or is trying to become. The graphic identity and identity program exist to enhance or describe the brand identity. They should all add up to a coherent whole. This takes work, practice, expertise, trial and error, and perseverance.


Harvard Design School
Nigel Smith, Alison Hahn, 
Sara Soskolne 
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