66. Brand Bibles

When some people think “bible,” they think rulebook. Others think of it as a book of inspiration. Most people who read it tend to find a little of both.
Imagine these two modes—rules and inspiration—separated into two different books. That’s what most organizations do when they want to document their brand. Brand guidelines contain the dos and don’ts of a brand. Brand bibles capture its spirit and promise. 

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Emblem Health
Jenifer Books, Sven Seger, Young Kim, Michelle Matthews, Luma Eldin, Frank Oswald
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