Design terms are too often used inconsistently, leading to confusion for designers as well as clients. Contrary to common usage, the words "logo," "identity," and "brand" are not interchangeable. Brand Identity Essentials lays a foundation for brand-building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design.
A one-stop reference for connecting visual design elements for logos to branding concepts. Explores the S/M/L (small, medium, and large) dynamics of identity design: graphic identities, identity programs, brand identities. Demonstrates core identity principles through a clear organizational structure and a variety of sources and examples.
Brand Identity Essentials celebrates well-executed brand programs as well as really great marks.
