2. Visual Style


Creating a coherent identity program involves more than slapping a bug on baseball hats and polo shirts. The style of additive visual elements truly helps define an identity program. Color or black-and-white photography, editorial or non-representational illustrations: A strong and clear image style helps define a program aesthetic.

Contributors

Kresimir Tadija Kapulica
Bunch
Vanja Šolin of Process 15
Read more at Peopledesign.com