20. Type Choices

Type has personality. Show us someone who disagrees and we’ll show you someone who’s the walking embodiment of Times New Roman. Picking the right typeface means picking one that imbues your program with the right feeling. Personality is an important consideration when selecting a typeface, but it should not be the only consideration. Legibility, flexibility, and consistency are also important factors to consider for an identity program.


Loose Collective

the Ellen Theatre
Meta Newhouse Design
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