43. Production Methods

While it remains prudent to consider the worst-case-scenario application when developing a graphic identity, the worst-case-scenario production method often isn’t so bad anymore. While some designers debate the merits of new methods over traditional techniques, others have taken advantage of these changes by creating graphic identities with characteristics previously avoided: multiple colors, complex shapes, gradients, and fine lines.


Freedom Film Festival
Michael McDonald

Phoenix House
Sven Seger, Doug Sellers, Lana Roulhac, Hayley Berlent
Singularity University
Christopher Simmons, Tim Belonax
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