49. Logo Trends

New companies have the luxury of starting with a blank piece of paper, crafting from scratch an identity that reflects current sensibilities, from typefaces to colors. This can put pressure on firms with a longer history, which could feel pressure to update an established graphic identity to appear more current. Because trends are fleeting, copying a
trend-setter is ill advised—unless being a fast follower is part of an organization’s explicit strategy.


Mike Gorman, Lindsay Jones 
Aquarius Advisers
Atlanta Film & Video
Heath Beeferman, Rick Grimsley 
Read more at Peopledesign.com