52. Do the Right Thing

Graphic identity is a touchstone for the industry, and logos are among the most tangible artifacts graphic designers produce. Today, anyone with a computer and Internet access can create a kind of graphic identity—and many try. A brand manager may feel great about getting away with a $99 (£64) logo, but would she feel just as good after applying that same logo to tens of thousands of dollars worth of magazine ads, delivery trucks, business cards, lobby signs, etc.?


Online Logo Generator
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