8. Physical Elements


As identity programs make their way into physical spaces, they present golden opportunities for amplifying brand attributes. Concepts suggested in the two-dimensional mark—translucency, shape, color, contrast, etc.—can be realized in sophisticated, surprising, and enlightened ways when they move into three-dimensional space.

Contributors

The Apartment Identity
The Luxury of Protest
Stefan Boublil, Peter Crnokrak
Read more at Peopledesign.com