83. Authenticity Grows


Be intentional when considering program materials, and be consistent
when executing them. More often than not, a lot of little things add up to
an authentic brand. Any provider can make a claim about on-time service,
but only those that deliver on claims day in and day out are being authentic. 

Contributors

Flora Grubb Gardens
Adam Brodsley, Eric Heiman, Amber Reed, Marcelo Viana
Read more at Peopledesign.com