94. Experiencing the Logo
A great way to design a holistic brand experience it to consider all customer touchpoints—the places the brand touches the customer. Production techniques, graphic standards, and a right-sized plan are worth some upfront investment to ensure each touchpoint expresses the graphic identity as intended. It’s not only protecting an investment, but the entry point through which people experience a brand.
ContributorsFilm Festival EKOFILM
Vera Maresova, Lukas Veverka, Jakub Sporek